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Chronicle

1991

The Vision

 
Segeln

Once upon a time a dream was conceived, and a great voyage was planned. The men, who had this dream, were following a vision that broke away from the conventions and familiarities of their society. So unusual was their endeavor, that many had assumed that they’d gone completely mad however these courageous men defiantly set out to realize their vision, no matter the cost.
Anselmo of Aragon was a friend who had been involved in the planning of the voyage and also shared the dream, but his wife begged him: “Don't go! Stay! Let those fools waste their time alone! You have your house, your family and a good job here in the city council!” Anselmo remained at home and missed the voyage, the voyage that was to discover America with Christopher Columbus. Now the world can laugh about Anselmo’s missed opportunity, and ironically even his own wife mocked him till the end of his life.

"The secret to happiness is freedom, and the secret to freedom is courage" wrote Pericles, observing life in the state of his ancient Athens. With regards to human nature, nothing has changed since the days of Columbus or Pericles. A yearning for freedom is innate to all of us. What people often lack however, is the courage to muster it up. For this reason, most people never discover their America. But for those who remain faithful to their dreams, our company offers an inspiration and a embodied beginning on their way to achieve their goals. We have sought out gifted and motivated people for our team, whom possess their own initiative and desire to create something extraordinary.

 
 

1992

CARTAGENA-COLOMBIA

 

Stefan Brandt recommends to the committee of DEUTSCHER AKADEMISCHER AUSTAUSCHDIENST DAAD (German Service of Academic Exchange) a new methodology of awarding post-doctorate scholarships. Young scientists are allowed the opportunity to acquire life-skills, for example by doing research in a South American provincial university, instead of being sent “from one high-tech laboratory to the next”. Stefan Brandt receives his proposed post-doc scholarship and moves from the Max Planck-Institute in Stuttgart, Germany to the University of Cartagena, Colombia.

 
 

1993

QUITO, ECUADOR

 

Stefan Brandt makes friends with leading professionals in the Colombian and Ecuadorian textile industry and starts a joint venture with a manufacturer in Quito, Ecuador.
 

 
 

1994

BOXER SHORTS "BOYZ"

 

From its inception, this product made from a premium all-natural enka-viscose fabric from Germany was recognized and produced as a high-end product for a renowned international label.
The company’s label “BOYZ” becomes the most widely sold brand of boxers in Ecuador, according to a market study carried out by UTE (Technical University of Ecuador, 1996). In Colombia, BOYZ becomes a prestigious brand on the fashion scene (BOYZ BY RÄTHZEL, Bogotá).

 
 

1995

First collection of T’s for men is launched

 

The first T-Shirt collection made to a supreme "double rip" standard goes on sale in Germany under the BOYZ label and incorporates its now legendary quality characteristics. The T-shirts are made of super combed Egyptian cotton and have a high density, high elasticity and extraordinary form stability.
A "prefit" – treatment technique was developed within the company without any chemical preservatives using in essence, only water, vapour and heat, thus guaranteeing that the garments will not shrink even in the dryer at high temperatures.
In terms of quality, the T’s practically have no room for improvement. The T-shirt line has thusly been named “T-shirt Gold". The sales in Germany have reached exclusive stores and discerning customers such as Joschka Fischer (“... finally a decent T-shirt”).

 
 

1996

First collection of T-shirts for ladies

 

Our first collection of ladies T’s, “Marie Luise”, is released.

 
 

1996–1998

Interlock fabric sets new standards

 

By asking ourselves the question, “how can we create the most perfect item, regardless of costs?” the next vision becomes a reality: A ground-breaking double volume interlock quality standard in very fine 50/1 cotton yarn. Due to a peak performance in workmanship the fabric is endowed with a unusually high natural elasticity and dimensional stability.

 
 

2001

All under the same roof

 

Stefan Brandt’s business in Quito, Ecuador, is fully incorporated into his mother’s company, M.E. Brandt (Marie Elise Brandt), based in Hamburg, Germany.

The company is now a fully-integrated branch of M.E. Brandt, Germany. Stefan Brandt is creative director and CEO. Almost all production steps are fully integrated.
The company sets new standards of social responsibility in Ecuador and in response, the Ecuadorian government releases the company from paying import taxes and duties on any imported raw materials. This special status is given to only two of the approximately two thousand manufacturers in Ecuador. .

 
 

2003–2004

A Spandex Jersey with a silky touch

 

M.E. Brandt develops a spandex cotton jersey that impacts and improves the European standards in terms of shrinkage, elasticity, color fastness and surface finishing.

 
 

2004 - 2005

Direct Sale. First kids collection

 

From 2004 onwards, the merchandise is sold exclusively by 4 own stores in Hamburg, and 15 franchise stores in Germany, Austria, Ecuador, Colombia.

The company is producing approximately 10.000 garments a month and offers complete outfits comprising t-shirts, polo-shirts, sweaters, underwear, hoodies, gym-wear, jackets, coats. The first kid collection is released in 2005 under the brand name "BOYZ."

 
 

2008

Elbkind

 

The brand “Elbkind” is registered in October 2008. The label represents a premium collection of messenger bags, maritime bags, shoes and belts made from ecological fish leather and recycled sail cloth.

 
 

2011

RESTRUCTURING

 

Administration and the headquarters is installed in Hong Kong under the name of ELBKIND HAMBURG INTERNATIONAL LTD.

 
 

2012

WHOESALE AND INTERNET LAUNCH

 
 

BRANDT TEXTIL, FRANKENBERG / HESSEN starts a cooperation with ELBKIND INTERNATIONAL LTD. Hong Kong. The launch of internet-sales and the distribution of the premium T-Shirts STEFAN BRANDT in finest Pima cotton is presented in November 2012.

 
 

2013- 2015

INTRODUCING A NEW ERA OF COMFORT FOR DRESS SHIRTS AND BLOUSES

 
 

The company has been developing its innovative manual and prefit treatments now also to woven fabrics (yarn dyed pima cotton, linen, silk) expanding the “new era of comfort” now to finest blouses and dress shirts with its launch in autumn.

 
© 2019 Elbkind Hamburg International Ltd.

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SEHR GEEHRTER BESUCHER,

DANKE FÜR IHREN BESUCH
BEI ELBKIND HAMBURG.

LEIDER IST UNS EINE AUSLIEFERUNG INNERHALB DER EU NICHT MÖGLICH.

MÖCHTEN SIE UNSERE EXKLUSIVEN
T-SHIRTS, POLOS, JERSEYHEMDEN
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Stefan Brandt