Once upon a time a dream was conceived, and a great voyage was planned. The men, who had this dream, were following a vision that broke away from the conventions and familiarities of their society. So unusual was their endeavor, that many had assumed that they’d gone completely mad however these courageous men defiantly set out to realize their vision, no matter the cost.
Anselmo of Aragon was a friend who had been involved in the planning of the voyage and also shared the dream, but his wife begged him: “Don't go! Stay! Let those fools waste their time alone! You have your house, your family and a good job here in the city council!” Anselmo remained at home and missed the voyage, the voyage that was to discover America with Christopher Columbus. Now the world can laugh about Anselmo’s missed opportunity, and ironically even his own wife mocked him till the end of his life.
"The secret to happiness is freedom, and the secret to freedom is courage" wrote Pericles, observing life in the state of his ancient Athens. With regards to human nature, nothing has changed since the days of Columbus or Pericles. A yearning for freedom is innate to all of us. What people often lack however, is the courage to muster it up. For this reason, most people never discover their America.
But for those who remain faithful to their dreams, our company offers an inspiration and a embodied beginning on their way to achieve their goals. We have sought out gifted and motivated people for our team, whom possess their own initiative and desire to create something extraordinary.
How it started…
Stefan Brandt recommends to the committee of DEUTSCHER AKADEMISCHER AUSTAUSCHDIENST DAAD (German Service of Academic Exchange) a new methodology of awarding post-doctorate scholarships. Young scientists are allowed the opportunity to acquire life-skills, for example by doing research in a South American provincial university, instead of being sent “from one high-tech laboratory to the next”. Stefan Brandt receives his proposed post-doc scholarship and moves from the Max Planck-Institute in Stuttgart, Germany to the University of Cartagena, Colombia.
There, Stefan Brandt makes friends with leading professionals in the Colombian and Ecuadorian textile industry and starts a joint venture in Quito, Ecuador for manufacturing finest jersey garments.
By asking ourselves the question, “how can we create the most perfect item, regardless of costs?” the first vision becomes a reality: A ground-breaking jersey cotton quality in very fine yarns. Due to a peak performance in workmanship the fabric is endowed with a unusually high natural elasticity and dimensional stability.
A "prefit" - treatment technique is developed within the company without any chemical preservatives using in essence, only water, vapour and heat, thus guaranteeing that the garments will not shrink even in the dryer at high temperatures and offer color fastness even at a washing temperature of 95°.
The products impacts and improves the highest European standards in terms of shrinkage, elasticity, color fastness and
All under the same roof
DStefan Brandt’s business in Quito, Ecuador, is fully incorporated into his mother’s company, M.E. Brandt (Marie Elise Brandt), based in Hamburg, Germany. The company is now a fully-integrated branch of M.E. Brandt, Germany. Stefan Brandt is creative director and CEO. Almost all production steps are fully integrated. The company sets new standards of social responsibility in Ecuador and in response, the Ecuadorian government releases the company from paying import taxes and duties on any imported raw materials. This special status is given to only two of the approximately two thousand manufacturers in Ecuador.
The next vision becomes a reality: The brand “Elbkind” is registered in October 2008. The label represents a premium collection of luxurious sneakers, messenger bags and belts made from ecological fish leather and recycled sail cloth.
Restructuring of the company
Administration and the headquarters is installed in Hong Kong under the name of ELBKIND HAMBURG INTERNATIONAL LTD.
Brandt Textil Germany becomes the exclusive distributor worldwide of Stefan Brandt and direct-contact for the entire apparel collection.
ELBKIND HAMBURG INTERNATIONAL LTD. becomes the exclusive distributor of the label ELBKIND and direct-contact for the collection.